After all, if its new to you, its new to your customer base too.
You’re launching a new product, line, or division - A temporary reason to boost your marketing budget allotment, big changes often require a big marketing push. When calculating a marketing budget as a percentage of revenue, you’ll need to spend more vigorously to overcome the new competitor, the negative publicity, or whatever other hurdles you’re facing. You’re on the ropes - Trouble looks different for every business, but if you’re facing a serious challenge and you know it, you need to act fast. To compete with local sellers and the juggernaut of online sales, you need to amplify your investment. You serve a massive area or sell online - Small business marketing budgets are one thing, but what if you ship your product nationally or sell from your online storefront? You aren’t just trying to show the features & benefits to people who live in your own town - instead, you’re marketing to thousands of cities, dotting up and down the map. To break into your prospective customers’ consciousness, you need to do something big, and that often necessitates a larger marketing budget. You’re competing against established companies with loyal customer bases. You’re entering a brand-new target area - You’re entering a brave new world, and no one knows who you are.
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